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: Fair Trade in CSR Strategy of Global Retailers

ISBN : #1349484350 | Date : 2015-02-17

Description :

PDF-4064c | Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large…. Fair Trade in CSR Strategy of Global Retailers


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by C. Torelli : Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization

ISBN : #1137333316 | Date : 2013-11-19

Description :

PDF-e0d14 | Drawing from novel theoretical insights in social psychology, cultural psychology, and marketing, Globalization, Culture and Branding provides guidelines for imbuing brands with culturally symbolic meanings that can create deep psychological bonds with multi-cultural consumers…. Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization


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by Geoffrey A. Moore : Inside the Tornado: Marketing Strategies from Silicon Valley’s Cutting Edge

ISBN : #0887307655 | Date : 1995-10-05

Description :

PDF-5aea9 | “The chasm is where high-tech fortunes are lost… the tornado is where they are made.”– Steve Jobs, Founder & CEO, Next Computer, Inc. Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hyper-growth markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overa… Inside the Tornado: Marketing Strategies from Silicon Valley’s Cutting Edge


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by Verena König : Innengerichtetes, identitätsbasiertes Markenmanagement in Call Centern (Innovatives Markenmanagement) (German Edition)

ISBN : #3834921815 | Date : 2010-02-24

Description :

PDF-f76f2 | Verena König zeigt, welchen Beitrag das innengerichtete, identitätsbasierte Markenmanagement in Call Centern für einen langfristigen Markenerfolg leisten kann…. Innengerichtetes, identitätsbasiertes Markenmanagement in Call Centern (Innovatives Markenmanagement) (German Edition)


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Going Complete Marketing Strategy Speakers PDF 8d6f9ef74

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by Cathleen Fillmore : Going for Gold! A Complete Marketing Strategy for Speakers

ISBN : #0968426107 | Date : 2000-07

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PDF-6bad2 | Going for Gold! Covers the spectrum from A to Z – from getting started to putting a customized Web marketing strategy in place. Any speaker, whether advanced or beginning, will find this cutting edge information invaluable to building and increasing momentum in their business. Kick-start your career as a professional speaker by following these 10 essential steps. Conti… Going for Gold! A Complete Marketing Strategy for Speakers


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Going for Gold! A Complete Marketing Strategy for Speakers by by Cathleen Fillmore

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by Brian Mahoney : Photography Business Marketing Video Marketing Strategy for Free Online Advertising: Get More Photography Jobs With Video Marketing Website Traffic Secrets

ISBN : #154246398X | Date : 2017-01-09

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PDF-f5563 | With this Photography Business Marketing Video Marketing Strategy for Free Online Advertising book you will Learn… How to Get Unlimited FREE Marketing & Advertising for massive money for your Photography Business business! How to Step by Step create Money Making Videos! The secrets the pro’s use to rank on the 1st page of YouTube! Get Massive Amounts of Web Traffic and views for Your Photog… Photography Business Marketing Video Marketing Strategy for Free Online Advertising: Get More Photography Jobs With Video Marketing Website Traffic Secrets


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Photography Business Marketing Video Marketing Strategy for Free Online Advertising: Get More Photography Jobs With Video Marketing Website Traffic Secrets by by Brian Mahoney

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by Brent Henley : The Nexus Initiative

ISBN : #0982923910 | Date : 2010-12-02

Description :

PDF-f8b6a | Stop Networking: Networking is broken. Too many people view it as a form of taking. They want your business. They want your referrals. They want your advice. With everyone trying to get something from you, how are you ever supposed to receive the things you need to grow? You can’t. That’s why you need a new system. That’s why you need a neXus. Start Giving: It’s no secret. No great leade… The Nexus Initiative


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The Nexus Initiative by by Brent Henley

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by Jim Ackerman : How to Market Your Crap When the Economy Is in the Toilet

ISBN : #1608600319 | Date : 2009-07-02

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PDF-424f9 | If you’re in business, the time to act is now. Whether you’re riding out the current “crash” or stopping the leaks in your personal economy, you’ve got to find new and better ways to turn on your faucet of revenue, despite the economic sludge that’s stopping up your pipeline. Jim Ackerman’s How to Market Your Crap When the Economy is in the Toliet is a profit-proven collection of st… How to Market Your Crap When the Economy Is in the Toilet


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1993 Beyond Strategies Enlarged Single PDF F592d1ae7

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1993 And Beyond: New Strategies for the Enlarged Single Market PDF




by James W. Dudley : 1993 And Beyond: New Strategies for the Enlarged Single Market

ISBN : #0749408405 | Date : 1994-03

Description :

PDF-8abc3 | The author of “1992: Strategies for the Single Market” returns with a new book that examines the implications for companies operating in Europe in the light of the recent EC/EFTA treaty and the creation of a much enlarged single European market in the form of the European Economic Area. Providing an overview of how the Single Market has changed, the text covers key issues such as: researching the … 1993 And Beyond: New Strategies for the Enlarged Single Market


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[Pub.94fua] 1993 And Beyond: New Strategies for the Enlarged Single Market PDF | by James W. Dudley


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Unlocking Yes Negotiation Lessons Strategy PDF B5ec534eb

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by Patrick Tinney : Unlocking Yes: Sales Negotiation Lessons & Strategy

ISBN : #0993828418 | Date : 2015-04-23

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PDF-fd14f | Unlocking Yes: Sales Negotiation Lessons & Strategy specifically addresses the negotiation needs of sales professionals. Using real life examples, learn how to engage professional buyers who are well-schooled in procurement and negotiation practices and bring relationship-based selling to profitable closures. Owning Unlocking Yes gives readers access to sales negotiation success stories and is tru… Unlocking Yes: Sales Negotiation Lessons & Strategy


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: The Strategy of Desire (Classics in Communication and Mass Culture (Paperback))

ISBN : #0765808943 | Date : 2002-05-02

Description :

PDF-65ea8 | Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction. As an author and corporate adviser, he used psychoanalytic theory and depth int… The Strategy of Desire (Classics in Communication and Mass Culture (Paperback))


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by Paul Karasik : Seminar Selling: The Ultimate Resource Guide to Marketing Financial Services

ISBN : #0786303514 | Date : 1994-12-01

Description :

PDF-b3531 | This comprehensive “how to” guide for the financial services professional is packed with proven strategies and techniques for successfully selling through seminars. This guide also includes extensive resource sections that list: speaker’s bureaus; professional organizations; audio/video supply companies; seminar design companies…. Seminar Selling: The Ultimate Resource Guide to Marketing Financial Services


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by Sang Min (Leo) Whang : The New Consumer Psychology: Scanning buying behavior with MRI of the mind

ISBN : #1138898937 | Date : 2015-11-04

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PDF-adde4 | The term ‘consumption’ is generally thought of as process by which individuals purchase goods and services. The New Consumer Psychology attempts to explain consumption as a social behavior that satisfies individual values and desires. In modern society, individual needs are no longer determined solely by age or gender, but by the life values and desires that one pursues. This book uncovers peo… The New Consumer Psychology: Scanning buying behavior with MRI of the mind


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by Businessnews Publishing : Summary: To Sell Is Human: Review and Analysis of Pink’s Book

ISBN : #2511049058 | Date : 2016-09-16

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PDF-06eaa | The must-read summary of Daniel Pink’s book: “To Sell is Human: The Surprising Truth About Persuading, Convincing and Influencing Others”.This complete summary of the ideas from Daniel Pink’s book “To Sell is Human” explains how we sell to people every single day, whether we know it or not, by persuading others to do things. The author shows how you can improve your skills of persuasion to gets ot… Summary: To Sell Is Human: Review and Analysis of Pink’s Book


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Agenda Every Business Dominate Decade PDF 8dc9d3106

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by Michael Hammer : The Agenda: What Every Business Must Do to Dominate the Decade

ISBN : #1400047730 | Date : 2003-04-22

Description :

PDF-647f2 | New rules for the new game:the ideas that every business needs to win in the customer economyIn The Agenda, Michael Hammer shows companies how to prosper in today’s world of slow growth, fierce competition, and enormously powerful customers. The winners in this extraordinarily difficult environment—companies like IBM, Duke Power, Progressive Insurance, and GE—succeed through superior operati… The Agenda: What Every Business Must Do to Dominate the Decade


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