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by M. Merk : Luxury Sales Force Management: Strategies for Winning Over Your Brand Ambassadors

ISBN : #1137347430 | Date : 2014-02-19

Description :

PDF-5c422 | The sales team can often make or break the success of new brands or products. This comprehensive guide provides strategies, models and checklists to help managers and directors strengthen the relationships of their firm’s sales force with their own or other brands, maximizing turnover and profit in the long run…. Luxury Sales Force Management: Strategies for Winning Over Your Brand Ambassadors


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by Zheng Yu Xia : Research on Consumer Behavior and Marketing Strategy Commercial Fitness Clubs in Beijing (Chinese Edition)

ISBN : #756440213X | Date : 2009-01-08

Description :

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Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference (Developments in Marketing … of the Academy of Marketing Science) PDF




: Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319186957 | Date : 2015-05-29

Description :

PDF-4985e | This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated t… Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference (Developments in Marketing … of the Academy of Marketing Science)


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by Adam Ferrier : The Advertising Effect: How to Change Behaviour

ISBN : # | Date : 2014-05-28

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PDF-b23b2 | Want to know how to influence other people’s behaviour?In “The Advertising Effect”, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the … The Advertising Effect: How to Change Behaviour


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The Advertising Effect: How to Change Behaviour by by Adam Ferrier

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by Johnny CH Lok : HOW TO PREDICT CONSUMER PSYCHOLOGY

ISBN : #1521080720 | Date : 2017-04-16

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PDF-a0c9c | This book is a business psychological teaching book. This book aims to indicate some sample different kinds of client individual psychological emotion challenges to give opions to let these businesses how to solve these psychological challenges and how to attract clients’ concerning to their products or services. Also, I shall explain how to use psychological methods to predict clients’ emotion in… HOW TO PREDICT CONSUMER PSYCHOLOGY


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by Jagdish Sheth : The Rule of Three: Surviving and Thriving in Competitive Markets

ISBN : #074320560X | Date : 2001-12-25

Description :

PDF-1b6ea | Years in the making and sweeping in scope, this major work explains how in every industry three major players emerge to dominate the market, with the balance filled by specialist niche players, and how this determines business strategy. In an indispensable guide to predicting trends in mergers, competition and profitability, Jagdish Sheth and Rajendra Sisodia offer crucial insights for businesses … The Rule of Three: Surviving and Thriving in Competitive Markets


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A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry PDF




by P. Donzé : A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

ISBN : #1137389060 | Date : 2014-04-08

Description :

PDF-b8be6 | This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury…. A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry


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Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) PDF




by Shane Atchison : Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)

ISBN : #0071847863 | Date : 2015-04-22

Description :

PDF-224bc | WARNING: This book will change the way you think about marketing forever.  In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn’t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?Written by POSSIBLE’s global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how… Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books)


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[Pub.54NBl] Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) PDF | by Shane Atchison


Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing (Business Books) by by Shane Atchison

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by Stephan Scharfenorth : Erfolgreich im Strukturvertrieb: Grundlagen, Karriereschritte und Vertriebspraxis (German Edition)

ISBN : #3409034048 | Date : 2004-10-29

Description :

PDF-f1198 | Das Buch erklärt die Grundbegriffe des Strukturvertriebs, beschreibt Einstiegs- und Aufstiegsmöglichkeiten und erläutert sämtliche Phasen des Vertriebsprozesses. Die Leser erfahren, wie sie Produkte überzeugend präsentieren und verkaufen, Kunden durch gezieltes Empfehlungsmarketing gewinnen, Seminare und Trainings mit Erfolg durchführen und neue Geschäftspartner rekrutieren und einarbeiten… Erfolgreich im Strukturvertrieb: Grundlagen, Karriereschritte und Vertriebspraxis (German Edition)


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by Nicholas A.C. Read : Target Opportunity Selling: Top Sales Performers Reveal What Really Works (Marketing/Sales/Advertising & Promotion)

ISBN : #007177307X | Date : 2013-12-27

Description :

PDF-945b4 | A game-changing sales model that targets opportunities in every stage of today’s long sales cycle. Target Opportunity Selling reports on how top sales performers are creating and winning deals in today’s highly-competitive, post-recession marketplace. Based on more than 20,000 hours of interviews and field observation, sales thought leader Nic Read reveals how modern rainmakers are beating the odd… Target Opportunity Selling: Top Sales Performers Reveal What Really Works (Marketing/Sales/Advertising & Promotion)


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Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity PDF




by Keith Lincoln : Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity

ISBN : #0749450274 | Date : 2008-01-28

Description :

PDF-a0a90 | Private labels, also known as “”store brands”” or “”house brands,”” have long been associated with inexpensive name-brand knockoffs. In recent years, however, retailers have begun marketing higher quality products under their private labels. The result has been a huge increase in the market share of private label brands. International in scope, Private Label considers both the dangers and the oppo… Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity


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[Pub.81AVp] Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity PDF | by Keith Lincoln


Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity by by Keith Lincoln

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: Handbook of Asian Finance

ISBN : #0128012870 | Date : 2014-06-30

Description :

PDF-407a2 | Asia’s miraculous recovery from the 1997 crisis ushered in unexpected transformations to its economies and financial sectors. The reasons many Asian countries are growing above 6%, with double-digit growth for a year or two in-between, are investigated by this extensive research collection. The Handbooks of Asian Finance analyze the forces behind these growth rates. Insights into banking, fund per… Handbook of Asian Finance


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by Mark Nelson : Measure Salesforce Effectiveness: successful sales strategy

ISBN : #1520415680 | Date : 2017-01-19

Description :

PDF-d9c33 | If you don’t measure the right things at the right times, you’ll miss big opportunities to improve your sales team’s performance and you’ll lose valuable revenue. Find out how to manage the effectiveness of your salesforce. The author helps you define the sales task, which guides all decisions such as who you hire, how you deploy your team, and how you manage them day-to-day. He then helps you ide… Measure Salesforce Effectiveness: successful sales strategy


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Measure Salesforce Effectiveness: successful sales strategy by by Mark Nelson

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Summary: Amaze Every Customer Every Time: Review and Analysis of Hyken’s Book PDF




by BusinessNews Publishing : Summary: Amaze Every Customer Every Time: Review and Analysis of Hyken’s Book

ISBN : # | Date : 2014-10-28

Description :

PDF-ff6fc | The must-read summary of Shep Hyken’s book: “Amaze Every Customer Every Time: 52 Tools for Delivering the Most Amazing Customer Service on the Planet”.This complete summary of the ideas from Shep Hyken’s book “Amaze Every Customer Every Time” shows how you have a competitive edge when you amaze your customers every time they deal with you, regardless of the state of the economy or the dynamics of … Summary: Amaze Every Customer Every Time: Review and Analysis of Hyken’s Book


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[Pub.15eGH] Summary: Amaze Every Customer Every Time: Review and Analysis of Hyken’s Book PDF | by BusinessNews Publishing


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Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition PDF




by Art Weinstein : Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition

ISBN : #1439861285 | Date : 2012-02-24

Description :

PDF-a3c5a | A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers ― this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of customers’ desires. And, consequently, customer exp… Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition


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[Pub.26FzF] Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition PDF | by Art Weinstein


Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition by by Art Weinstein

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